Course

Introduction to Marketing

Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization’s profitability.

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9 Levels

This course is an informative introduction into marketing. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization’s profitability. Students will also explore consumer and business marketing, product planning, building customer relationships and creating customer value. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets and interpreting market research data.

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Welcome to Introduction to Marketing

MRK - Level 1 - Creating and Capturing Customer Value (Chapter 1)

MRK - Level 2 - Company and Marketing Strategy (Chapter 2)

MRK - Level 3 - Marketing Social Responsibility and Ethics (Chapter 3)

MRK - Level 4 - Analyzing the Marketing Environment (Chapter 4)

MRK - Level 5 - Managing Marketing Information (Chapter 5)

MRK - Level 6 - Understanding Consumer and Business Buyer Behaviour (Chapter 6)

MRK - Level 7 - Segmentation, Targeting, and Positioning (Chapter 7)

MRK - Level 8 - Developing and Managing Products and Services (Chapter 8)